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Speaker 1 (00:00):
Everybody pop in and we’ll get started here in just a minute. Welcome Alan and Toran. Bill Brett, Don Doug, Elena Eugene Graham, John Kyle, Melissa men. The list goes on and on. I’m so excited for all of you to be here as you’re popping on. Go ahead and in the chat, if you would go ahead and let me know exactly where you are from and I’ll bring you on. And we’ve got Eugene from Chicago, Illinois. What’s up Eugene, Brad from Marietta. How from Alabama Dawn from Chicago, skip from New Hampshire, Shane from, Georgia, Karen and Carl, always from great Barrington, Massachusetts, Melissa from South Carolina. Awesome. Always on Tuesday night, we are going to be live. We got miss, uh, Shannon Johnson from Philadelphia. Um, Brett Wiggins from Illinois. Um, grim said he’s still in Phoenix. Doug from St. Croix, Dana from Houston, Eleanor from Lawrenceville, Georgia tell you we got something incredible tonight.
Speaker 1 (01:18):
We’re going to talk about being a real, a tour and the benefits of being a real, a tour in the investment business. Now, PSA, I’m not a real a tour, um, or a licensed real estate agent, but I do want to give you some information tonight to help you make a decision on it. That’s a path of maybe something that you want to go down, right? Um, the path of being an actual licensed real estate state, um, and that’s we got to now we’ll get started here in just a minute. What’s up Eleanor from Lawrenceville, Georgia, Jeffrey Craig from long beach, California, John Walker from Rochester, New York, Rowena from Sandy Springs, Georgia, actually I’m in my home tonight out of a little town called Salonica Georgia, which is, um, in, in north Georgia about maybe an hour from Tennessee. We got a Michael from Dallas, Texas. So glad you’re here, Tammy from Virginia. Wow. What an awesome night. We got people all the way from California, all the way from Georgia. We’ve got New York, New Jersey I’m so, so, so glad you’re all here. Peter will be joining us in just a minute, but you know, as you’re popping on gods, let me know where you’re from and we’ll get started here in just a minute.
Speaker 1 (02:49):
See if we got anybody from the same town. Well, again, tonight, we’re going to be talking a bit about being a, a licensed individual in this market. Um, what’s up painter
Speaker 2 (03:07):
Technology is what’s up technology, technology technology. I am not a user. So sorry about that.
Speaker 1 (03:18):
That’s okay. That’s okay. I was just welcoming everybody young. Cause we’ve got day from Florida. Um, Sam from Virginia, uh, we got people from all over tonight. So, you know, uh, Tuesday nights is something that Peter and I have been doing for a couple of years now. And it’s always live, never recorded unless you’re getting this in a recorded format, but live every Tuesday night at 7:00 PM Eastern standard time talking all about real estate. Right? My favorite subject. I mean, unfortunately people probably don’t want to hear me talk about it as much as I do, but I just absolutely love it. So it’s good. We’ve got a forum to talk to folks about real estate because I know if you’re on tonight, it’s because you love real estate too, or you want to learn more or just, you know, hear what new things are coming along, but tonight’s super different.
Speaker 1 (04:14):
Um, you know, I know we’re going to be talking about being a licensed individual in today’s market and I’ll tell you for years, I’ve been around a lot of real estate investors and a lot of times real litters are on one side and investors on, uh, on the other side. And a lot of times they don’t work together. Um, which is actually a sad thing because you know, there is room for both individuals in this market. And for some of you, there was room for you to be both, which is nuts. Um, I, you know, definitely believe in the model. Um, a couple years ago, I actually own and ran, uh, a real estate team being a non-licensed individual where we would show realtors how to, um, get listings from some of our seller leads that didn’t turn into deals. So which by the way, if you’re a realtor, um, or a real estate agent listing leads are gold, right? The, the person that controls the listing is the one that controls the market where you are. Um, so we’re going to be talking a little bit about that tonight.
Speaker 2 (05:29):
Yeah. Good stuff. Good stuff. It’s Tuesday night, we a Tuesday night, Julian, I take different approaches. Sometimes we talk inspirational. Sometimes we talk techniques. Sometimes we share stories. Sometimes we share our partners and like Julie said tonight, we’re going to talk about some licensing stuff. Um, it’s, uh, it’s pretty relevant just overall the conversation that Julie and I are going to have to the market we’re in today overall, uh, in terms of some people having to get licenses, they didn’t think that I have to get licenses before. So we’re going to kind of give you our, our angle on it. But before we get started is always, what I like to do is just introduce myself again. I’m Peter Beck. Suleman on the other side is Julie muse. We are real estate investors have been for many, many years done thousands of real estate deals. And today we run what is known nationally known as the partner-driven real estate model.
Speaker 2 (06:18):
And in essence, what we do is we literally enable everyday people across the United States to do real estate deals. And how we do that is providing what are known as pillars of success to real estate investors. Um, the first thing, and you know, this, if you’re a partner, we, we coach and mentor you we’ve. We firmly believe that this is one of those businesses that you do not want to go at it by yourself. You don’t want to figure it out as you go. Um, it’s a, it’s a, it’s a business. That’s got a huge upside. It’s also business though, that happens to have a brutal downside. If you don’t know what you’re doing. So the second thing we do with our partners is we help them generate motivated. Seller leads. If you know anything about real estate, if you just know one thing, you know, this, that it’s all about finding a motivated seller.
Speaker 2 (07:02):
So we go as far as providing what we call deal engine HQ. So we basically through that CRM, we literally help our partners identify the motivated sellers in their marketplace. Next, we provide our partners technology critical. If you’re going to be an investor, if you don’t have technology today, you’re going to be left behind just because of the quickness of things that are happening, the quickness of access to information and things like that. Uh, once we find the right deals, we provide all the capital, whether it’s short-term capital or a little bit longer on a fix and flips, then we put them into market, sell them, split the profits down the middle 50 50. And that right there is the partner driven model. So tonight some of you guys are partners already. We’re glad you’re here. We know why you’re here. This is another chance for you to level up as we call it to kind of get around, uh, Julie and myself, to learn a little bit more, to absorb a little bit more.
Speaker 2 (07:50):
And I promise you, if you’re a partner you’re going to have her call. You are going to hear a conversation that Julia, not an I together, as far as I remember I’ve ever had, uh, in terms of what’s possible from the licensing perspective tonight, if you’re not a partner tonight, you’re probably just checking us out and you’re trying to get a feel for us. Um, we’re glad you’re here also. And you will also learn, uh, tonight, uh, when Julia and I talk a little bit about the licensing side and had the importance of that for some people and how you could actually monetize it and capitalize it. And, uh, um, some of you all are not partners, but you’re here tonight and you’re ready to become a partner. And so there’ll be a phone number that that’ll be up here in your chat that you could, you could call in, talk to a team member tonight and literally as early as tomorrow, be on your way to putting deals together with us, uh, in our partner driven model.
Speaker 2 (08:42):
So, um, I’m gonna flip this over to Julia here in a second, but what we’re going to talk to you guys about tonight and I, and as I delved in, I heard Julie already talk about it. We’re going to talk to you about realtors licensing in how it impacts us as investors. You know, it’s a conversation that a lot of times it’s, um, I guess it’s a little bit like being a brain surgeon and being a dentist you’re in the same arena. Like you’re in a doctor world, but you may not have nothing to do with each other, right? You may run in the same different circles. You might have the different networking events. You probably make a different kind of income. And I’ll tell you when it comes to real estate investing many times, that’s how the realtor world in the investor world have been treated as we all fall under the same umbrella, but we kind of all tend to stay in our own lanes.
Speaker 2 (09:29):
Okay. Uh, so what we want to talk to you guys about today is number one, what is a realtor and what lane does a realtor stay in? Um, and then we kind of just want to back and forth kind of some of the, uh, pros and cons about like what, like as an investor, does it make sense to get a real estate license? I will tell you, um, the answer may surprise you and it’s actually, as I started evaluating it more memorable, she and Julie and I are both unlicensed. Okay. And we’ve made it very far being unlicensed, but I will tell you, um, you may be a little bit surprised as you stay towards the end, kind of our take on it, but some of you, but, but the first thing is very important as let’s kind of like define what an agent, what a realtor is and what their function is and what it is that they do both for us on the investor side and both mostly importantly, in the retail side. So Julie, you want to handle that?
Speaker 1 (10:30):
Absolutely. Absolutely. So let’s start with a real estate agent. Okay. A real estate agent is someone that represents buyers and or sellers in the acquisition or the disposition of real estate. Okay. So they can help them buy real estate or they can help them sell real estate as a licensed individual. You would need to go through a real estate course in your particular state, when you become a licensed agent, you are not an agent all over the United States. You are generally an agent in that particular state. Okay. Agents can be licensed in multiple states, sometimes that’s reciprocal from state to state. Um, but it would require you to go through a real estate course. Then what you would do is that you would then, um, take a state exam that would then qualify you to be a licensed real estate agent. Okay. As a licensed real estate agent, you must be under a broker or is someone has the next level of training above a real estate agent.
Speaker 1 (11:57):
And I may be wrong here, but I believe you must be a licensed real estate agent for at least two years in those states to get broker status. Um, as an agent you’re, you’re going to come in when you’re brand new, you’re going to work underneath a brokerage who has that? Like you guys have all heard of them. The Keller Williams, Coldwell bankers, the century 20 ones. There’s a lots of lots and lots of brokerages out there, even mom and pops, brokerages. Um, why is it, how do real estate agents make money? And by the way, there is a difference between a licensed real estate agent and actual real, a tour, a real, a tour is someone that is credentialed through the national association of Barilla tours. Okay. They have a lobby group. Um, it’s, it’s being part of the club to be called a realtor.
Speaker 1 (12:51):
Um, actually I really believe in that too, is becoming a real, a tour as well as a licensed real estate agent. Well, let’s talk about how you make money. So when you’re an agent and we’re talking about the retail side of things right now, because I want to make sure that everybody understands what a basic, um, individual and this position does. Okay. And by the way, in the chat, if anybody has any questions, just put them in the chat and I’ll be more than happy to answer these. Okay. So why don’t you take him to test? Okay. And you’ve passed the test, then you’re going to join a, you’re going to join a brokerage generally to do that. There are going to be fees associated with that such as joining your local MLS or paying your brokerage to be at their location. And the traditional model of a licensed individual is that whenever a house goes up for sale, okay, let’s say I want to sell my house.
Speaker 1 (13:54):
I would hire a realtor to list my house. What is the benefits of that? The benefits of that number one is the MLS, which is the multiple listing service. Okay. You can not list a property onto the MLS unless you are a licensed individual. What then happens is that other realtors are able to see potential listings on that MLS. There could be several MLS is in a state like Georgia, for instance, there’s, um, Georgia MLS, there’s FMLS. Um, and, and usually this is determined by areas. Sometimes the MLS is overlap each other, or sometimes there’s just one MLS per location. So once you agree to list your home through an, a listing agreement, then the agent then will list the property on the MLS. The traditional model is that there is a 6% commission on the total sales price of a property. Okay. This is traditional.
Speaker 1 (15:09):
Um, generally what you’ll see is the listing agent will make 3% of that commission, right? And the buyer’s agent will collect the other 3% of the convention. Generally, a buyer’s agent represents potential buyers that are go and purchase properties. Okay. They take them to show houses. They, you know, help them write the contracts, negotiate the deal with the other agent and the seller. So these agents are representing the sellers and the buyers. Okay. So how do you make money? Well, on a hundred thousand dollar house at a 6% commission, you’re looking at a total of $6,000 in commission. Okay. But you’re right. Listings are with brokers, not with agents. You’re you’re totally right. So generally one’s going to get 3%. The other is going to get 3% and that comes out of the proceeds from the sell of the property. Okay. So that’s coming out of the seller, proceeds on a normal transaction. Um, now I will tell you an agent never walks away with their 3% people think, oh goodness. You know, real estate agents make so much money. Gosh, it costs a lot of money to be an agent, to an extent, um, because you’ve got to pay your broker, you may have to pay, um, arrows and errors and emission. You’ve got marketing. It’s, you’re starting a business for yourself.
Speaker 1 (16:51):
Okay. So a lot of the money they’re making the commission is going to paper, all this stuff that they have for being a business owner or marketing the property, et cetera. So that is a basic explanation of what an actual real estate agent does and how they get paid. And that’s, that’s like, okay, John Smith and Jane Smith, they’re going to go buy a house. We’re going to refer that to not as a retail real estate, retail, real estate. Usually these homes are updated. They’re beautiful. They’re things you see, you know, like on TV then there’s the other side. Okay. There’s the dark side of the business. That’s the investment side of the business. I’m just joking with you. But like, to me, agents are not, all agents are not qualified to do investment deals. All agents are not necessarily qualified to work with investors. And over the years, I could totally see that because there are models out there right now that you’ll learn from other gurus whose whole model is to beat down real estate agents and to make an offer after offer, after offer, after offer, after offer, after offer.
Speaker 1 (18:14):
And it’s a lot of work to put these offers in. Okay. But to not, we’re going to talk about how being an agent in this day and age and in the investment world is, is beneficial in my opinion. And I’m going to go ahead and say this before we even get started, this is my personal opinion. Again, I’m not a licensed individual at this point. I probably never will be because that’s just not a path I want to go down. But yeah, probably if I was to go back seven or eight years and change things, I may have become a licensed individual. You know, I mean, it would have been something because I would have been able to make money on the listing side. Probably never would have been much of a buyer’s agent. I don’t know that that would have been something I’d want it to do, but a lot of the leads where I could make deals happen, I could have been the listing agent on there. So what’s your opinion about that, Peter,
Speaker 2 (19:13):
You know, I’ll be honest with you for many years. Like I said, there has been a very big distinguish, uh, very busy. There’s been a big distinguish, a distinct distinction distinction between being a licensed agent and being an investor. And my personal opinion, many for many, many years was that we as investors, well, let me take it back way, way long time ago. Like when I got started a couple of decades ago, I would say there was an advantage back then to being licensed. And here’s what to manage the advantage was that real estate agents had access to the type of information that we as investors did not have access to primarily the MLS. And, and I could tell you, MLS definitely gives you an advantage both back then with the information and warehoused to, uh, availability of what, you know, properties, buying, selling owners, information tax records.
Speaker 2 (20:17):
See, when I got started, all that stuff was very difficult to compile. It was very difficult back then, if you were not a licensed individual to find all the listed properties, all the, all the tax record information, all the owner’s information, you know, what something is sold for, what something is selling for. So back then there was an absolute advantage to get it. The other advantage back then is back then we as investors, we did a of business off the MLS. I mean, when I got started many years ago, a probably in my first 10 years in the business, I bought hundreds and hundreds and hundreds and hundreds and hundreds and hundreds of properties off the MLS because of the environment back then, it was very easy. I mean, uh, when I got started, we would literally fight to develop relationships with real estate agents who would give us deals.
Speaker 2 (21:13):
I mean, like that was like, we would, I, I don’t even tell it anymore because it’s so antiquated now. But I used to tell a story of how I built a relationship with this guy named Mike Barry here locally and Mike Barry, along with two other agents, pretty much single-handedly controlled the REO market here in, uh, in, uh, Georgia. And, um, and we all knew that guys like Mike and the two other agents, they had what we call the AA lists like a property would come in. They would just shop at for a second or two before they put an MLS in the, in the, in the whole game back then was to get inside Mike’s pocket, get on that inner circle list. I mean, it was all about that. And I, you know, the story I would tell is it took me six months, six months of consistent calling Mike every week, every week, every week, every week, every week, just for him to tell me there was no way list until one day, you know, he threw a bone my way.
Speaker 2 (22:11):
Uh, I did a deal with him. And then later, a couple of the next couple of years, I bought a couple hundred properties just from Mike. Um, and so back then a advantage, you can get deals off, MLS B advantage. Other realtors can get deals off MLS. So if you’re already licensed, you know, you’re on their circle, right? You went to the same networking meetings, you were part of the same organization. You talk the same lingo. So if I had a license back then, you know, I could, you know, kind of score my way into some realtors that can give me some inside track on deals. And like I said, it was an absolute advantage to either be tied into somebody who was licensed, or you could love a lot back then and get your own license. Now I never did because my whole thing was all the time.
Speaker 2 (23:04):
Um, I was just going to, I’m a relationship dude. So I built relationships with the guys like Mike and several others and did very well. Well, the whole, that whole landscape began to change to where we’ve come basically to the other side of the world. Now, now, now my wanting to impress an agent like back then, it was a scale of one to 10 scale, 10 back then I wanted to impress every single agent right now in the last couple of years, my wanting to impress an agent scale one to 10 is a zero. Okay. Because there really is. And if you, you know, other than like for a brand new person who doesn’t really understand much, but I could tell you, there is not really any activity for us as investors on the MLS world for myriad reasons. Tonight’s not the night to explain it.
Speaker 2 (23:52):
But so the value of that relationship has been tremendously diminished on the acquisition side. And so as that, and this has taken place over years, this is not like something that just happened like overnight. This has been like that, that value has been diminished on the acquisition side, over a number of years. So as the value of that has been diminished, what has also been diminished is the value of that license itself. Okay. Number one, because there’s really not that many deals on MLS any longer, if any, at all. But the other reason is because of technology. See, back then when I got started, I didn’t have the technology to access what MLS had on the last number of years. There is no advantage, no advantage that that MLS system has that I couldn’t somewhere pull from. Okay. It’s just, there’s nothing out there. You know, I can get access to same tax records.
Speaker 2 (24:50):
I can get access to the same by information, sell information, recorded data sale, who owns what it’s just, there’s just nothing there. I’m a matter of fact, we have an app called deal driven. It could, it pools probably 95% of everything, including what’s listed off the MLS. And we’re not by no means the only game in town. So you take the, you coupled a couple of things. Number one, not really deals and not really that exclusivity of information. So the value of kind of being licensed has been tremendously diminished from that side. But what a lot of people don’t talk about is what happens on the backside, right? And I can tell you, I will still make the point that if all you want to do is get a license to find a good real estate deals, or there you have a better use of your time and other things.
Speaker 2 (25:46):
Okay. I don’t think it’s going to hurt you to get a license, to find a deal, but that’s not going to be, you’re not going to live off MLS. I promise you. There’s no one, I know that that’s living off the MLS, but now let’s look at the backside of the equation, right? Meaning, you know, the way we all make money as investors is we got to do something with these deals, right? We have to have some kind of an exit strategy. And there, I would argue now that there’s probably some value to being licensed. As a matter of fact, the more I started analyzing this, the more I started realizing there’s like a lot of value, especially in how we here at partner-driven world, do things. You know, we have some very unique way of structuring deals. We have some very unique ways of doing deals.
Speaker 2 (26:36):
We have some very unique ways of stretching our profits more than other people can do, right? And they’re all done through licensed realtors. That’s the magic behind. It’s not even the magic. It’s just the reality for us to implement some of these techniques. Some of these strategies that we’re doing here and for us to really capitalize on some of these profits, they all take place because of a, how we structure deals B because of how our contracts are written up, but see, make no mistake about it because we utilize the local real estate agent to help us in those transactions. For instance, for instance, you know, one of the things we love doing here at partner-driven team is we look, we love wholesaling wholesaling from the day decades ago when I started this business to now, I think wholesaling is an incredible way to do the business.
Speaker 2 (27:29):
And especially in our partner driven model for a number of reasons, number one, a lot of our partners are brand new. What better strategy to start a brand new person with than a wholesale strategy, right? Uh, we do deals across the nation. Okay, well, when you do deals across the nation, you automatically, your risk level goes up. I don’t care who you are, but when you’re investing with people across the nation, your risk level, it can be argued. It’s not, doesn’t go up. It goes through the roof. Well guess what, when you do strategy like the wholesale strategy, it mitigates right. And mitigates limits the risk factor. The other reason we love wholesaling side here is because here at partner-driven team, we want to expedite, uh, profits for partners as quickly as possible. Well, I challenge people all the time, show me a strategy that expedites it any quicker than a wholesale strategy.
Speaker 2 (28:23):
You know, even probably the nearest, uh, the nearest strategy to a wholesale strategy probably is a fix and flip, which we partake in here either. But I could tell you, in terms of length, there’s a nine day difference. You know, you could execute a wholesale strategy, be in and out in 30 to 40 days on the retail, on the fix and flip when you’re retailing you out. I mean, don’t, I’m telling you, that’s a four to six to seven month excursion, no matter how well it’s looking or how, how solid you’re going to that deal. So we like to hear it, the partner driven team to speed things up for our partners, because we want to put money in their pocket as quickly as possible.
Speaker 1 (29:00):
I mean, they paid her, I would argue right now, you know, wholesale like an in, in really what we’re doing is wholesaling because we’re wholesaling on our retail market. Right. I would fair to say right now, I’m not fixing and flipping anything personally, do you know why guys were making as much money selling it? Like it is in this bullish market than ever before? Why take the risk of buy fix and selling something when you could just do a double close and sell it in a bullish market? You know, there are other markets that aren’t so bullish, you know, or other times in our investing where it’s, it doesn’t, it’s not the same, not right. Um, so I mean, I, I think that, that, that’s super important to distinguish that to as why we’re doing that, because our goal is to get our partners the most money as possible, as quickly as we can. Right. And to make another $5,000 to sit on something for six months to Philly.
Speaker 2 (30:09):
Yeah. That’s uh, that’s for sure. And, and to expand upon what, uh, what Julie’s saying, the only way we could really do what she’s saying is because of how we structure a wholesale deals. See, I would say, I would argue that if you talk to an average wholesaler across the United States, which I do quite frequently, cause I like to like get involved in masterminds and things like that. I can tell you an average wholesaler across the nation would probably not, not agree with what we’re talking about right now. They are not saying their margins are through the roof. They are not arguing that they’re making more than their, you know, they might see a little bump, but the reason that we’re seeing a huge bump on our wholesale side is how we’re able to structure our deals. So you, because of the, how we structured them, how we write them up, we’re literally able to pre-market them ahead of time through that.
Speaker 2 (31:04):
Now we’re going back to this, this magical word, MLS. And on the wholesale side, it’s all about finding investors in the backend. It’s all about building investor databases. There is no larger investor database in the world and the MLS. Okay. So now look, so now we’re talking about the backend again, in order to maximize profits, we need to get a real trend involved in order to get a realtor involved. You have to teach them what we do, educate them on what we do have them buying into what we do and pay them for what we do, pay them commission. So now why don’t we spend that whole thing around? Why don’t we say, well, what doesn’t really make sense, potentially. Especially if you’re in a partner driven team to be licensed in the backend, potentially. Yes. Not on a front end, but on the backend because the back end, in order to maximum who doesn’t want to maximize profits, right?
Speaker 2 (32:03):
But in order to maximize profits in the back end, when need to MLS, you need to do that. You need to be licensed. We need a real estate agent. Well, if you have your own license, that could be you, right? Do you need to explain to somebody how to do this? Well, if you’re doing it yourself, you don’t got to explain it to anybody and somebody is going to make a commission on it. Why not you? Right. So now it could be argued that when you’re doing things and maximizing things from different strategy perspective, now there could be a very argument made that it does number one, it can’t hurt you. Okay. But now, and you know, doing things that just don’t hurt you for it, not hurting sake is not worth doing, but doing things that could actually benefit you from a benefit sake is worth doing.
Speaker 2 (32:57):
So. Now I could argue very, very logically that if you’re in a partner driven team and you’re doing deals with us and you want to maximize how much money you’re making, do it in the easiest way possible, by the way, by the way, also capitalize on all those sellers that you’re talking to today, who don’t want to sell you at the price we want, but they still want to sell that could potentially now turn into a listing, right? Or if nothing else could turn into a referral to an agent that can kick you back legally, now, a commission in the back.
Speaker 1 (33:33):
What Peter, if we can, I want to stop you there. Okay. Cause I’m getting excited because this brings me back to the real estate team model that we had. Um, and I do, I do love the agent side of things and, and whoever galaxy J seven star is, um, I don’t know what your name is cause it’s not on there, but he’s got some good points or she has some good points as a licensed individual. It’s your fiduciary responsibility to always do the best thing for a seller or your buyer. Right. And one of the most important things about becoming licensed in another thing besides just capitalizing financially is you learn a lot about contracts and these classes you take become licensed. You learn a lot of stuff that you can use later on, right? Um, that, that, that really helps you. Um, but as it relates to what Peter just said, because I want to reiterate what he just said, because you guys that are licensed, you are missing a huge boat here, a huge boat, and I’m going to give you some numbers.
Speaker 1 (34:39):
Okay. Let’s say you’re going to an appointment, okay. To meet with a seller to make an offer. Okay. And let’s say you need the offer to be at 65,000, but the seller, even after negotiations, once a hundred thousand for the property, right. Has anybody been, there were a seller wants more than what your cash offer is. Let me know in the chat. And if you hadn’t heard this before that you ain’t going on enough appointments. Right. Okay. So as a licensed individual, when the seller says, Peter, I got to have a hundred thousand dollars for my property as a licensed individual. This is what I would do if I were you, okay? This is what I’ve taught our team to do, um, is say, well, well, Peter, if I can get you the hundred thousand dollars that you’re looking for, can you not do business together?
Speaker 1 (35:50):
Peter, every time is going to tell me yes. Why not? He said he wants a hundred thousand. Okay. Now I’m putting my other hat on. And the next thing I would say, well, so if I could get you that a hundred thousand, you and I could do business together. Yes. Okay. Well, today I brought an offer based off of one investor, right? But as I’m looking around this house could be perfect for a new family to move in. What if I could get you the a hundred thousand you’re looking for maybe even a little bit more, but I need to be able to market your property to all of the investors across the world and all of the homeowners across the world and have it on 76 to 83,000 plus websites to get you that top dollar. Does that sound good?
Speaker 1 (36:47):
Then you would go into the details of a listing agreement, et cetera. Let me tell you another statistic. As a seller, 76% of the time a seller is going to go with the first agent they meet. I’m going to stop you there. Let that sink in guys, a stellar 76% of the time, it goes with the first agent that they meet. You know what that tells me, Peter, you don’t even always have to be the best. You just got to be first and working with sellers and telling them that you’re bringing them an offer. Further home is a much better intro to a listing appointment than telling them, well, I’ll work for this. And I worked for this company and we do this because you’re bringing value upfront. So you’re bringing multiple offers there, right? So I, I believe there are so many things you could capitalize on while w while keeping your fiduciary responsibility. And the other thing that I want to hit on when you’re at partner-driven, because we help you find the deals. We help you show how to get these appointments. It happens every day, we get contracts signed every day. You’re partnering with partner-driven. We fund the deals for you and split profits, 50 50. So if we are funding the deals, the contracts go and our investment companies name. Okay.
Speaker 1 (38:37):
What does that mean for someone that is licensed? That means that you are, that, that it’s not your name necessarily on the line, but you are benefiting on the backend and you can list the property, right? But if you’re going to be a licensed individual ever, and be an investor, you’ll hear this all the time. And it’s disclosed, disclose, disclose, disclose. You must disclose that you’re a licensed real estate VRC. Before you even go to the appointment, you need to tell people exactly what you’re doing. But at 100%, I believe it’s beneficial to have that certificate for Dolly, just understanding contracts. People think you go to school and you learn how to be a bang up, realtor. You don’t, you learn contracts, you learn laws. You’re not even taught necessarily cops. And that class per se. Right? So for me, having a licensed individual on the other end, as an investor, that knows what they’re doing and understands for me, it’s understanding cops. I know that’s crazy to you guys, but having a real estate agent that understands what my property can sell for, and when it would sell it at what timeframe that means the world to me. And that usually comes with experience because the buyers are different for these types of properties. And maybe I went on a little bit of a tangent here, Peter.
Speaker 2 (40:19):
No, no, no. So look, here’s the bottom line guys. I think the further we go along, the further I go along and evolve in this business, I realized a couple of things. Number one, this business is an ever changing business. Like I said, a couple of decades ago, having a license, no question was an advantage. There were a lot of investors getting licenses for no other reason, just to get an information, just to get access. Then there came a time where accessing information was a free for all like you were in a world of technology or in the world of data mining and things like that. So for many years, getting a license was really not an advantage. Um, but I could say to say right now, especially if you understand the partner driven team models, if you understand what we do in the back end, how we’re able to monetize the backend, how we’re able to make more money by able to pre-list things.
Speaker 2 (41:10):
I’ll tell you our top partner here in the nation called me a couple of nights ago. And he said, Pete, why are we fixing this stuff? I’m like, what? Because you don’t understand, it’s such a hot market. All we gotta do is just get them tied up and put them on the MLS. Well, guess what? He’s a realtor. He’s able to do that. Okay. We don’t, we don’t have to. We were in such a hot market. The key right now is to bring things to the market as quickly as possible, whether on the pre-listing side or post buy side. Um, and if you happen to have a license, it just makes it a lot easier. It makes it a lot more convenient. You don’t have to find another agent to do it. Someone makes the commission might as well be you, not someone else. You have the ability to pick up some front end listings on deals that aren’t deals.
Speaker 2 (42:06):
That’s a positive. If nothing else, you could always ship those off to another local realtor and have them close them or list them and sell them and pay you a commission. So, as I look at the landscape, now, I’m not saying you have to be licensed by any means. I’m not licensed. I have no intention to get licensed. I think Julie said that herself, but I think now, whereas before I would argue against the license, I’m just thinking now I don’t, I’m not going to argue against the license anymore. Um, you know, there’s obviously ways of doing things and there’s certain lingo you gotta have, but that’s how it is everywhere. You know, don’t ever let the little stuff prevent you from looking at the big picture of what’s possible because anytime you look at the big picture of what’s possible, there’s always the little stuff it gets in a way.
Speaker 2 (42:51):
Okay. And don’t focus on the little stuff gets in a way, focus on what is truly possible. And I would say probably for the first time, in my 20 some years career, I would say, you know what, if you want to get a license, get it. I don’t see a downside to it. You know, again, if you’re in our world, we’ll probably throw some other listings your way, give you some other opportunities. Uh, it’s a way for you to help more people for those that we can’t help on investment side, you know, I really do not see a downside. And you know, some people say, well, you know, it’s you’re for this year. Let me tell you something. People have bought investment deals through real estate agents to tune of thousands and thousands and thousands and thousands. And thousands of times, many times that seller can fix the property.
Speaker 2 (43:38):
Can’t give it finance Sibyl. Can’t wait for it and all this. So this whole attitude that, well, no, if you’re a realtor, you just sell top dollar. That’s just amateur hour, totally immature out. It’s totally not true. As a realtor, your responsibility is to help the individual and help many times means I got to do it quickly. Help many times means I CA I’m going to be able to help you without having you to fix it, to get it up to a certain standard, you know, help many times means I’m going to get you what you want, not what I think you should get. So, so I don’t think there’s any issue there. And I know, you know, tons of my friends, who’ve done tons and tons of transactions as investors by having licensed. So having settled this, I will tell you, um, I don’t see there’s a downside.
Speaker 2 (44:23):
I don’t think there’s a downside. And, and, you know, as we’ve kind of batted this idea around for, we settled, there is no downside. Why do we not make it available? And we’re not quite ready to release the, this to our partners. Uh, but I will tell you, uh, we are in talks with somebody right now that we’ll be able to, if our partners want to be able to get a licensed at a very inexpensive way, very easy way, very kind of fruitful way, you know, very vanilla. Um, and, um, so we’re in talks. I think I, you know, I don’t see a downside to it. So if you’re a partner of ours and you know, you see, like you’ve been thinking about it, or maybe you hear us tonight and you’re like, well, that makes sense. Then stay tuned, stay tuned over the next couple of weeks. Um, we will probably have an, uh, an option, an opportunity for you to do that. Even if you’re not a partner, you know, that’s kind of a direction you want to go into, stay tuned over the next couple of weeks, we’ll, uh, have an option to do that. Um, but we got something to add to that
Speaker 1 (45:24):
I would, um, and, and I would like to make my peace about something because it’s a pet peeve of mine. So you know how like all of us around investor groups on Facebook and you’re talking to other investors and I hear people brag over and over and over again, oh, I got my realtor, reduce their commission to 1%, or I got my person to reduce their commission to this, reduce their commission to this. Listen, don’t try to make more money by reducing their commission, an agent or a real, a tour that is willing to reduce their commission like that, that easy. Is that somebody that you really want negotiating on your behalf?
Speaker 1 (46:13):
No, it’s not. It’s not. And also it goes back to what I said earlier. When people think they make all this money, you can make lots of money. I met this woman that made over a million dollars a year being a licensed real estate agent over a million a year, but she never reduced her commission once. I mean, she might’ve for like some of the big deals, but quit trying to make more money on your deals because you want to reduce their commission because there’s so much, there’s so many fees and things associated and they did go into business for themselves and they deserved that commission. Okay. Maybe over time I have 4% or something, but I just wanted to throw that out there, but I am excited, like Peter said, I know we’re not ready to release that, but we are working on this for you guys.
Speaker 1 (47:09):
Um, and we’ll bring that out shortly for those of you that want to participate or what this, you know, other pen and in your, in your investor hat. Um, and I want to do another plug guys. Guess what? We are growing. We are drawing closer and closer to our lava events, June 26th and 27th here in Atlanta guys, if you’re listening now and you have not purchased tickets, you need to be there. Not only are you going to learn so much that weekend because I’ll promise you this I’ve been to many real estate seminars where I literally felt like I was just pitched the entire time, the entire time. Who else has been there?
Speaker 1 (48:00):
Yeah. EV I know everybody, our main goal at this live event, it to learn more because we want our partners doing more deals. Okay? Whether you’re a partner or not, but are we are filling up fast. So click the link in the chat to join us. June 26th, 27th, you will be amazed. The relationships you will create that weekend, not just with the speakers. Myself will be there. Peter are wonderful coaches. We’ve got some awesome stuff that’s going to happen, but my goodness, it’s the people around you that are attending the event. Some of my dear friends now I met at those events. You’d just, you’d never know. So you, you really need to be there. June 26th, 27th. One to Atlanta is very inexpensive compared to other places because it’s a major pub. The hotel is right next to the airport. So you can just hop a shuttle right over there to that hotel.
Speaker 1 (49:09):
And it’s on a Saturday and a Sunday. So be there. Oh, and God’s for those of you that are not yet partners, now’s the time. Now’s the time we’re doing more deals than ever. We’re in a bullish market. And for those of you that are partners, you need to get to it. You need to get to it. It’s not a time for excuses. Everything we’re putting on the market is selling that we get direct to seller, stop making excuses and stop taking, start taking action. Okay. We need all the deals we can. Don’t miss this opportunity. Okay? For those of you that are not partners, I want to show you how to do it. We want to work with you every day, Monday through Friday. So all you have to do is if you would like to know more about being our partner tonight, all you gotta do is call this number, which is (770) 746-8585. We have people standing by, um, and I mean, we can’t wait to start working with you. I mean, just today, let me think. How many was it today, Peter? I think we worked five BC contracts today. So what does that mean? Peter, tell everybody what a BC contract needs.
Speaker 2 (50:31):
It means we’re going to closing selling deals, selling deals, guys. I mean, it’s, it’s an incredible time to be in real estate. Look, you don’t need to. If you’re at all here tonight and you’re considering real estate, you should already be sold on the timing. There’s never been a better time. So you just gotta figure it out. If you want to do it yourself, we’re going to be your biggest cheerleaders. We’re going to cheer you on. If you think the partner driven model is the best way to do it, where we will actually take the responsibility to show you how to do it, help you generate leads. I’ll give you the capital to close on these deals. We sell them, split the profits. If that’s a better model for you, then we definitely encourage you to call a team member on standby. Uh, I think there’s a phone number flashing around somewhere it’s 7, 7 0 7 4 6 8 5 8 5.
Speaker 2 (51:13):
Um, but guys, what we showed you today is what partner driven model is all about. You know, we try to bring as much value to our partners in any which way we can. You know, when we got started doing deals, the last thing we thought about is let’s talk about licensing and maybe doing that. Uh, but there’s a lot of reasons, other reasons why we talked about this tonight, that we’ll share with you over a period of time. Uh, we hear partner partner-driven, uh, myself, Julie, and the team behind us. We try to provide as much value. We try to provide as many shortcuts as possible because don’t let anyone tell you there are no shortcuts in life. Okay? That’s somebody doesn’t understand how to become successful. There are absolutely shortcuts in life. Okay. It’s just a matter of, are you going to figure out what they are and take advantage of them? So listen, I enjoyed it. Uh, Julie, any parting words?
Speaker 1 (51:58):
No. I just hope everybody has an awesome evening. And for those of you out there that are already licensed coming for me, I appreciate the hard work you put in, and I know how hard it is to an extent. So we appreciate you and all that you do, um, all that you do, thanks to our partners. Thank you for being there. Thank you for all the partners of the max clients and our success. Cause let me tell y’all are killing it. Y’all are killing it and you are what people are going to be looking up two years from now. I promise you that. So thank you for putting so much work in.
Speaker 2 (52:35):
Yeah, absolutely. So on behalf of myself, Julian, most importantly, the amazing team that’s behind us that makes us all possible. We appreciate it. We thanks for listening, Julian, and we’ll be back. Same time, same place next, uh, next week. And we want you all to have an amazing night. Thanks guys.