Real Estate Investing leads are the people who want to sell their properties. You’re not only looking for someone who is selling but also who sold it at a discount. #Petervekselman #RealEstate #PartnerDriven

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So question always gets asked to me, is Peter, how do you generate leads in real estate? Well, let’s say you’re a real estate investor. What are leads for you? We release are people that want to sell their properties. And if you’re an investor, not only are you looking for somebody that wants to sell their property, you’re looking for somebody that wants to sell it at a discount where there’s actually equity left. So those are some of the hardest sellers to find will start some of the highest, hardest leads to get and sell. Those are also tend to be the most profitable type of sellers and leads. So what you do, whether you’re looking for those types of sellers, or if you’re a real estate agent, looking for somebody to get the top of the market, the action on the, on the lead generation is pretty much the same across the board.

You have to be willing to do direct mail. You have to be willing to do cold calling. You have to be willing to do knocking on doors. You have to be very networked in certain areas, certain parts of town, where you want to do your business. The ultimate way to generate leads is when the leads are actually calling you, usually when leads are going to call you, you’re going to spend money, right? You’re going to, you’re going to do direct mail. You’re going to do maybe a Facebook marketing. You’re going to put signs up, but it costs money. But in the end, those tend to be the best kind of leads. They tend to be more motivated to sell because there’s actually calling you. If you don’t have the money to, to invest into marketing. And it’s all about hitting the ground, right? You’re going be knocking on doors. You’re going be shaking hands, kissing babies, networking, getting to know people. Either way, lead generation is an absolute must. If you want to be successful in the real estate investing business.