A lot of people spend years chasing the “perfect” business model when the real separator is usually much simpler than that.

Can you generate attention? And can you convert it into business?

That’s really what Peter is talking about here. Marketing creates opportunities. Sales turns those opportunities into revenue. Those two skill sets alone can change somebody’s entire future, not just in real estate but in almost any business.

You can have the best product, the best idea, the best strategy in the world, but if nobody knows about it and nobody takes action, it doesn’t matter.